OK. Well it was posted yesterday, but this is still brilliant. Probably the best thing I've seen Twitter used for. There is nothing quite like a few of the largest UK companies coming together for a bit of random fun. Riccardo Esposito & random social media managers, I salute you. 
It starts as a chat between a mobile operator and a customer, and then it just gets weirder and weirder.
http://www.buzzfeed.com/scottybryan/...ation-you-will
http://www.buzzfeed.com/scottybryan/...ation-you-will
