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    toshiba hd-dvd price cuts

    toshiba isnt going down with out a fight and the price war cont.`s

    Toshiba apparently doesn't want to go down without a fight and is instead slashing the prices on its HD DVD players. Toshiba's second generation HD-A2 players previously dipped down to the sub-$100 mark during November -- but that was during the traditional holiday buying season and not truly indicative of regular retail pricing.

    Now, Toshiba's third generation 1080i-capable HD-A3 is selling for a mere $139.98 on Amazon.com. The 1080p-capable HD-A30 is not much more expensive at $179.98. For the price of an Xbox 360 HD DVD add-on, consumers can now purchase a fully-fledged set top box with 1080p support.

    Amazon isn't the only retailer with the discounted pricing, however. Tiger Direct is selling the HD-A3 for $129.99 and the HD-A30 for $179.99. There are also reports that Sam?s Club and Costco are selling the HD-A3 for as little as $128.

    In addition to the lower prices, customers who purchase Toshiba's HD DVD players are still eligible to receive five free movies via a mail-in rebate -- this is addition to the two movies, 300 and The Bourne Identity, which come in the box.

    It remains to be seen if this move by Toshiba is simply an act of desperation, but the tides are definitely changing and a haze of "Blu" can be seen drifting in from the distance.

    For all we know, this could be the last hurrah for HD DVD, so it looks as though Toshiba wants to go out with a bang.
    It will be cool to watch and see if thios price effects the blu-ray player price.
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    #2
    I don't think it'll do much other than convince people that the retailers are trying to clear out all their stock of HD-DVD, and have acknowledged that Blu-Ray will win. If Toshiba mandated these price costs, they have really bad timing. This soon after the Warner move, it really does look like liquidation rather than incentive.

    -Rand
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